Social Media Marketing for Senior Care Organizations

You care for people. We help you tell your story.

Social media should do more than keep your pages active. It should help families get to know you, build trust in your organization, and keep you connected to the community you serve.

Social Butterfly has been helping senior care organizations do exactly that since 2012. We create thoughtful, strategic social media marketing that keeps your organization visible, tells your story, and connects you with the people who matter most.

LET’S TALK

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We Know Senior Care

Senior care marketing is different. Families aren't simply choosing a service. They're choosing people and organizations they can trust.

We understand the heart behind senior care and how important it is to get the message right. From authentic storytelling and community involvement to educational content and paid campaigns, we help senior care organizations show families who they are and what makes them different.

Your Local Story Matters. Your team, the people you serve, your community involvement, events, partnerships, and milestones are what make your organization unique. We turn those stories into authentic content that helps families get to know you and builds stronger connections in your community.

We Understand the Audience. Senior care marketing means speaking to different audiences, from families researching care to referral partners, potential employees, and the seniors you serve. We create content with the right audience, platform, and message in mind.

Serving Senior Care Since 2012. We started working with our first senior care client in 2012. We bring over a decade of hands-on experience to senior care organizations across the country, combining industry knowledge with smart, modern social media marketing.

OUR SERVICESHow We Support Senior Care Organizations

Your social media should feel like your organization, not like everyone else’s. We combine consistent social media management, authentic storytelling, local marketing, reputation management, and targeted advertising to help you stay visible and connected. And because we understand senior care, you don’t have to spend your time teaching your social media team about your industry.

Social Media Marketing

Consistent, meaningful content planned a month in advance and tailored to each platform and its audience, so you always know what’s being posted and when.

We manage Facebook, Instagram, LinkedIn, Google Business, and more, helping you maintain an active, professional presence without adding another task to your team’s plate.

Content Marketing & Storytelling

Your people, your community, and the stories that show families what makes you different.

We turn team recognition, client experiences, community involvement, events, partnerships, milestones, and more into authentic content that brings your organization to life and gives people a reason to connect with you.

Email Marketing & Newsletters

Stay connected and stay top of mind.

Keep families, clients, referral partners, team members, and your community informed and engaged with professionally written newsletters and email campaigns that feel personal, relevant, and worth opening.

Paid Social Media Campaigns

Reach the families you want to serve and the people you want to hire, right in your service area.

We create and manage targeted Facebook and Instagram campaigns built around your goals, from increasing local awareness and generating inquiries to recruitment, events, and audience growth.

Google Business Profile Management

Build your local visibility and show up where families are searching for care.

We manage and optimize your Google Business Profile with fresh content, photos, accurate information, review activity, and local updates that strengthen your presence in Google Search and Maps.

Community & Reputation Management

Build trust through every interaction, from comments and messages to online reviews.

We monitor and respond to reviews within one business day, engage with your social media community, and help your team generate more positive reviews, so your online presence reflects the experience your organization provides.

See Our Services

Let’s make social media easier.
You focus on your organization.
We’ll make sure your story gets told.

LET’S TALK

Services

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Connect with us

224-650-6722

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