Meet The Social Butterflies

Social Butterfly is a boutique social media marketing agency based in Huntley, Illinois, proudly serving clients across the country. While we specialize in the home care industry and small businesses, our heart is in helping mission-driven brands show up with purpose, connect with their audience, and grow with confidence.

Helping People-Focused Businesses Shine on Social Media

At Social Butterfly, we believe social media should feel like you—authentic, engaging, and rooted in what makes your business special. Since 2013, we’ve been helping home care agencies, small businesses, and local organizations across the U.S. show up consistently, connect with their audience, and grow through thoughtful social media marketing.

We got our start serving local home care agencies, and today, we’re proud to be a trusted partner to over 100 agencies nationwide. As our experience has grown, so has our purpose: to support small businesses and community-minded brands with creative, strategic, done-for-you social media that makes a real impact.

We’re a small, passionate team that shows up like we’re part of your business. From strategy to storytelling, we collaborate closely to create content that reflects your voice, builds trust, and keeps your audience engaged.

Whether you need help staying consistent, connecting with your community, or bringing your social media to life—we’re here to make it easier, more effective, and a lot more fun.

Rooted in Community & Connection

We believe social media is more than content—it’s a bridge to real relationships. That’s why everything we create is designed to connect, uplift, and reflect the people behind the brand. Whether we’re supporting a home care agency, a small business, or a local organization, our goal is always the same: help you build trust and show up with heart.

Social Butterfly is proudly based in Huntley, Illinois, where we’re deeply involved in our own local community. We’re active members of the Huntley Area Chamber of Commerce, and regularly collaborate with fellow small businesses and nonprofits to support local growth. From volunteering to leading social media workshops, we don’t just talk about connection—we live it.

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Chamber Champ
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What We Believe In

Our values guide everything we do—from the content we create to the relationships we build.

Connection First

We believe great marketing starts with real relationships. Whether it’s connecting with your audience or collaborating with your team, we lead with empathy, trust, and a people-first mindset.

Strategy with Heart

Every post, caption, and campaign has a purpose. We don’t just create content to fill a calendar—we build marketing that aligns with your goals and moves your business forward.

Creativity That Reflects You

Your brand is one-of-a-kind, and your content should be too. We take the time to understand your voice and vision so everything we create feels personal, polished, and true to who you are.

Partnership Over Transaction

We show up like we’re part of your team—because we are. We listen, collaborate, and treat your business with the same care and intention as we would our own.

Consistency = Confidence

Showing up regularly builds trust. We help you stay visible, engaged, and active across platforms—so your audience knows they can count on you.

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Ready to take your first step towards social media success?

MEET OURSocial Media Marketing Experts

We’re a small but mighty team of creative thinkers, strategic planners, and social storytellers.
Each one of us brings something unique to the table—but what we all have in common is a passion for helping businesses grow through meaningful, consistent, and authentic social media marketing.
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Erika Klein

Owner & Founder

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Lisa Pettinelli

Team Leader & Project Manager

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Meg Mueller

Content & Client Services

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Michelle Obrochta

Content & Client Services

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Brittany Huellen

Content & Client Services

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Lisa Edelman

Team Admin & Support Specialist

Trusted. Certified. Community-Driven.

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Social Butterfly Social Media Management Services BBB Business Review
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TESTIMONIALSLove Notes From our Clients

At Social Butterfly, we’re proud to help businesses thrive.
Thank you for your kind words and your partnership over the years! Cheers to continuing to grow together! 🦋

"An Essential Aspect"

Social Butterfly is an essential aspect of your social marketing strategy. They continue to to an outstanding job helping us with consistent outstanding content for our social media outlets.

“An Excellent Resource”

My office has been with Erika and her team for over 5 years now. They have been an excellent resource to us in helping manage our social media presence. Highly recommend them!

“Great at Keeping Up with Our Changing Needs!”

As a small Business it is important for us to have quality communication with who is running our social media as it is vital to our survival. We LOVE working with Erika and Lisa. They are both professional and great at keeping up with our changing needs! 10/10 I recommend them to everyone.

“They're Professional, Very Responsive and Are Flexible and Open to Ideas”

Erika and her team have done a great job managing our social media accounts over the years. They're professional, very responsive and are flexible and open to ideas. I am so glad we hired Social Butterfly.

“Great Resource”

Very organized helpful and prompt with posting exactly what we need. Great resource for me not to have to worry about social media.

“Highly Recommend Social Butterfly”

Great team to work with who are very knowledgeable about the Social Media Industry and the importance of keeping up with the latest rules and trends. They do a lot more than just post content. Highly Recommend Social Butterfly
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