Digital Marketing Support for Home Care & Senior Care Providers

You provide care with heart—we help you tell that story online.

With over 10 years of experience in the home care and senior care space, Social Butterfly creates thoughtful, strategic content that builds trust with families, attracts top-tier caregivers, and helps your agency grow.

Get in Touch with Us

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We Know Home Care & Senior Care

We know the home care space inside and out—and we use that expertise to help your business shine in a crowded market.

Experts in Home Care & Senior Care Marketing. We understand the heart behind home and senior care—and the importance of getting the message just right. From compassionate storytelling to clear, trustworthy information, we craft content that speaks to families searching for care and builds confidence in your services.

We Focus on Local Content. Families want care they can trust—and it starts with a strong local presence. We create authentic, community-centered content that builds confidence, highlights your team, and positions your home and senior care agency as the go-to choice in your area.

10+ Years of Home Care & Senior Care Marketing Experience. With over a decade of hands-on experience in the home and senior care space, we understand what works—and why it matters. From industry regulations to emotional storytelling, our team brings the insight, strategy, and creative know-how to help your agency grow with confidence.

OUR SERVICESHow We Support Home Care & Senior Care Providers

At Social Butterfly, we know the language, values, and heart of the home and senior care industry. We make sure your message is clear, compassionate, and consistent—everywhere it shows up. From content creation and community engagement to targeted advertising, we build a strong digital presence that reflects the care you provide. Our services cover every touchpoint, helping you connect meaningfully with families, clients, and caregivers.

Social Media Marketing

We create custom, on-brand content for platforms like Facebook, Instagram, LinkedIn, and Google Business. From inspiring caregiver spotlights to service-based posts, your agency will show up consistently with content that connects.

Email Marketing & Newsletters

Keep families, referral sources, and caregivers informed with newsletters and targeted email campaigns that feel personal—not salesy.

Content Creation

We write blog posts, press releases, caregiver bios, and more—all designed to build SEO, tell your story, and establish credibility.

Targeted Ads for Hiring & Growth

Whether you’re looking to hire great caregivers or promote your services, we create and manage paid social campaigns that get noticed. From job-specific ads to community awareness efforts, we use precise targeting and compelling content to help you reach the right people—right when they need you.

Google Business Management

Make sure your agency shows up when and where it matters most. We optimize and manage your Google Business Profile to improve local visibility, share timely updates, highlight reviews, and keep your information accurate—helping families find and trust you faster.

Community & Reputation Management

Your online reputation matters. We help you build it intentionally through review generation, thoughtful responses, and community engagement across social platforms. By staying active and present in the conversation, we help you foster trust and connection with both clients and caregivers.

See Our Services

Where compassion meets strategy —marketing built for the senior care space.

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Connect with us

224-650-6722

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