Having a robust social media profile brings you exposure online, helps build a connection with customers or prospects, increases your...

Do you recall the early days of the lockdown in 2020, when 'Clubhouse' was a common name on every social forum? From the mastermind...

If you find the soft aesthetic of Instagram influencers and the mesmerizing dances on Tik Tok nothing short of intoxicating, you're not...

Remember the 3 E's of social media: engaging, entertaining, and educating.

It always feels rewarding to garner social media engagement, but some friends and followers are more meaningful to your brand than...

What does it mean to be a storyteller, and why is that an essential skill in the age of social media? Social media is emotional; it's...

One of the fun and unique things about social media marketing is that it's fluid and flexible. The pandemic has changed how we interact with

It seems like a pretty sweet gig to use your social media savvy to help businesses market their services and products. At first glance, a...

Have you made your professional resolution for 2021? A great ambition for the New Year is to get comfortable in your business’s social...

The holiday season is a perfect opportunity to enhance your social media marketing plan. Your friends, followers, clients, and prospects...

In July 2020, Social Butterfly Social Media Management Services happily welcomed Lisa Pettinelli, Social Media Content Specialist and...

Whose #MondayMotivations always cheer you up on Twitter? What #WednesdayWisdoms do you routinely like and share on Instagram? Who has the...

Let’s be honest: it’s a weird summer. Many of the token summer events and activities that we eagerly await have been cancelled or they’ve...

Consider these initiatives as you build your social media strategy during this difficult time.

Social media marketing is nimble; it allows for targeted messages to be directed towards friends and followers who can respond in real time.

Here’s what’s powerful about social media marketing: it’s of us. Brands that do this well have found a way to make it feel authentic, real a

Social media marketing is a nimble way to build relationships with clients and prospects. It offers small businesses myriad opportunities to

The content you create for your website relays vital information about your business,

Hosting an event enables you to have multi-dimensional impact on social media; it also produces plenty of buzz-worthy content.

Your social media marketing efforts should reflect and reinforce your essence, your brand.